Privacy Policy
Last Updated: January 2026
SHD Sporting Association ("we," "us," "our," or "Company") operates shdsportingassociation.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, phone number, and other identifying information you voluntarily provide when contacting us or subscribing to our services.
- Internet Activity Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
- Cookies and Tracking Data: Information collected through cookies, pixels, web beacons, and similar tracking technologies.
- Usage Data: Information about how you interact with our Website, including clicks, searches, and content preferences.
- Device Information: Device identifiers, hardware model, and mobile network information.
How We Use Information
We use the information we collect for various purposes, including:
- Conducting analytics to understand Website traffic and user behaviour.
- Tracking affiliate commissions and performance metrics for partner casinos and betting sites.
- Improving Website functionality, content, and user experience.
- Sending promotional emails and updates (with your consent).
- Responding to your inquiries and customer service requests.
- Complying with legal obligations and preventing fraudulent activity.
- Personalising content and recommendations based on your interests.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on our Website. The types of cookies we use include:
- Essential Cookies: Necessary for Website functionality and security.
- Analytical Cookies: Track user behaviour to understand site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos and betting sites to calculate commissions.
- Marketing Cookies: Enable targeted advertising and promotional content.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect Website functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on links to third-party sites, you leave our Website and enter their domain. We encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions. Your use of third-party sites is solely at your own risk and subject to their terms and conditions.
Your Rights
Under Australian Privacy Law and the Privacy Act 1988 (Cth), you have the following rights:
- Right of Access: You may request access to personal information we hold about you.
- Right to Correction: You may request correction of inaccurate or incomplete information.
- Right to Complaint: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Privacy Act.
- Right to Opt-Out: You may opt out of marketing communications by clicking the unsubscribe link in emails or contacting us directly.
If you are located in the EU or UK, you may also have rights under the General Data Protection Regulation (GDPR). If you are in the United States, the California Consumer Privacy Act (CCPA) may apply to you.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data and cookies are typically retained for up to 90 days. You may request deletion of your personal data at any time, subject to legal obligations and legitimate business interests.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@shdsportingassociation.com
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner.